So here's what you need to consider when thinking about a promotional product or advertising specialty item to market your products or services:

• Who's your target market, who are you trying to reach with your message?
• What's your message? What do you want them to remember about your company?
• How are you going to get it to them? In person like at a new location opening or by mail?
• What's your budget? Keep in mind that any product will give you multiple "viewer impressions," fancy marketing lingo for "they'll see your stuff many times." This lowers your overall cost per impression making promotional products a very cost effective method of advertising.

On the next pages we’ve paired some promotional products ideas with different events and occasions. As you take a look at these general ideas, keep in mind our first step: a conversation with you: Your specific needs and objectives are the most important consideration. No cookie cutter solutions here! (Unless you’re a bakery.)